Homebuyer incentives: A few do’s and don’ts

When you’re selling your home, adding some extra perks can help you find a buyer quickly. An incentive is essentially a marketing spend for your home sale. But you want to make sure your marketing dollars are being used effectively, so consider these do’s and don’ts:

DO recognize your home’s flaws, and offer an incentive that compensates. Buyers will look at extremely dated decor or appliances as a big looming expense, so you can alleviate their anxiety with a warranty or repair/renovation allowance.

DON’T use an incentive to try to get buyers to bite on an inflated sale price. If your home isn’t priced properly, it’s unlikely that an incentive—even one with significantly monetary value—will hide that fact. You’re better off revaluating your pricing, rather than spending big on an incentive.

DO consider homebuyer incentives when there’s close competition. If there are other listed homes in the area with similar features and pricing, an incentive can be a winning factor.

DON’T forget to check on the legality of your incentive offers. The laws on incentives can vary greatly between states, so work with a knowledgeable, trustworthy real estate professional to ensure that your homebuyer incentives are above board.

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